Why you should be Advertising on Youtube


Written by Patrick Barry

April 13, 2023


Are you ready to take your marketing to the next level? If you’re not using youtube alongside with your traditional advertisement markets then you’re missing out!

With over two billion monthly active users, YouTube is the ultimate platform to showcase your brand and reach a massive audience.

As a media production company, we know the power of video advertising and how it can make your business and brand stand out.

So let’s dive into why and how advertising on YouTube can benefit your business in a fun and exciting way!

Benefits of Advertising on YouTube:

1. Reach Millions of People:

With YouTube’s huge user base, your ad has the potential to reach millions of people worldwide. Your brand can make an impact on people from all corners of the world, which is fantastic for increasing brand awareness.

2. Targeted Advertising:

YouTube’s advertising platform lets you target specific audiences based on demographics, interests, location, and more. By reaching the right people, your business has a better chance of converting leads into customers and driving sales.

3. Easy-to-Measure Results:

You can easily track the effectiveness of your advertising campaigns with YouTube’s detailed analytics. You can check metrics like impressions, clicks, views, engagement rates, and more. Measuring your return on investment  has never been so easy!

4.It’s Budget-Friendly:

YouTube offers various advertising options that suit any budget, including TrueView, where you only pay when viewers watch the ad for 30 seconds or interact with the ad. That means you won’t break the bank while still getting the word out about your business.

5. You can do it yourself!

Unlike tradition advertising mediums, you don’t need a middle man! Youtube has made it very easy for you to setup, manage and optimise your own campaigns.

Here are some online resources you can use to help you with this process:



How to Advertise on YouTube

1.Make sure you’re using Quality Video Content :

The key to a successful advertising campaign on YouTube is to create awesome content that wows your audience. Radiant Media specialises in producing high-quality videos that engage your audience and make them want to learn more about your brand.

2. Choose the Perfect Ad Format:

YouTube has a range of ad formats to choose from, including skippable ads, non-skippable ads, bumper ads, and more. It’s easy to choose the right format based on your goals, target audience, and budget.

3.Target Your Audience:

Targeted advertising is crucial to reach the right people with the right message. We’ll work with you to identify your target audience and craft advertising content that resonates with them.

4.Optimise for Success:

Monitoring and optimising your advertising campaign is vital to ensure you get the most out of your investment. You can easily track your campaign’s effectiveness and make adjustments as needed to ensure your ad is performing at its best.

Advertising on YouTube is a great way to showcase your brand to both a large audience and the right audience; and we’re here to help you do it right!

We love creating awesome video content that engages your audience and helps your business grow.

With YouTube’s targeted advertising, easy-to-measure results, and budget-friendly options, there’s no reason not to advertise on this platform.

So, what are you waiting for? Take your business to the next level with YouTube advertising!


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