At Radiant Media, we absolutely love telling amazing stories that inspire and captivate.
We recently got the chance to work with Berrigan Shire, a stunning spot nestled by the scenic Murray River in rural Australia.
Our aim was to truly capture the heart and soul of this incredible place, from its sweeping landscapes to its rich culture, and share it with you.
We wanted to make you feel like you’re right there, experiencing the breathtaking beauty of Berrigan Shire firsthand.
From the very beginning, we meticulously planned our production process to ensure that every aspect of the campaign showcased the distinctive charm of the region.
Handling everything from scripting the narrative to sourcing and hiring talent for the shoot.
With a significant investment, our production schedule was thoughtfully designed to make the most of our five days of capture time in Berrigan Shire, enabling us to create authentic moments that would deeply resonate with the audience.
It wasn’t without challenge, we battled crazy out-of-season weather and schedule changes throughout the production. But that didn’t stop us from capturing the content and meeting delivery deadlines to ensure the content aired during the Australian Open.
The deliverables were a wide range of content, including a long-form video, various short forms, and a diverse array of TV and social media commercials.
Long Form Video:
One of the key deliverables from our collaboration with Berrigan Shire is a testament to the incredible power of storytelling through video.
Our long-form narrative provides viewers with a profound exploration of the region’s heart and soul.
Alongside this captivating piece, we also crafted five short-form videos, each dedicated to capturing a unique facet of life in Berrigan Shire, ranging from its rich history to the vibrant tapestry of its community.
Television Campaign:
One of the key elements of our approach was to focus on long shots that showcased the breathtaking scenery of Berrigan Shire.
We wanted viewers to feel as though they were right there, experiencing the sights and sounds of the Murray River region.
From the gentle rustle of the wind to the chorus of native birdsong, every detail was carefully captured to transport viewers to this unique destination.
The TV campaign included eight 15-second commercials that premiered during the Australian Open Tennis. These ads were crafted to stand out by contrasting the rapid pace of tennis with impactful moments, capturing viewers’ attention effectively.
Working on this tourism campaign with Berrigan Shire was truly a rewarding experience for our team at Radiant Media.
We’re proud to have played a part in showcasing the beauty and charm of this hidden gem along the Murray River, and we’re excited to see the impact our videos will have in inspiring others to explore all that Berrigan Shire has to offer.
If you’re interested in integrating video into your business or local council and prefer working with a trusted agency, we’d be delighted to team up with you in 2024.
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